Qascade™ - The Qondio Directory
The evolution of the directory hasn't kept pace with the evolution of search technology. In fact, the web directory hadn't evolved at all - until Qascade™ changed the game.
Ancient Technology at Yahoo! and DMOZ
The top two web directories are relics from a previous age. The Open Directory aka DMOZ relies on technology straight from 1994. Sites are added and categorized by hand, by an army of 50,000 volunteers. Not surprisingly, the whole thing is hopelessly disorganized, as each volunteer is free to create categories according to his/her sensibilities. Your site will only get added to the directory in about six months, if you're lucky. Meanwhile, Yahoo!, which started off as a web directory, are now so embarrassed about their directory that they don't even link to it from their front page. No other players have emerged, either - the web directories on the web, and there are thousands, all use one of two scripts, both of which are just as outdated as DMOZ.
Problems with Antiquated Directories
The 1990's era directories are a pain for the users and an even bigger pain for the administrators. Sites have to be categorized manually - by a human operator, not a program. This is a LOT of work. Moreover, for about half of the websites on the web, there will be no perfect matching category. But the creation of categories can't be left to users who add their websites. They'd add duplicate categories, or add categories in the wrong places, or both.
Moreover, it is difficult to decide how to list a site - should it be listed by topic (such as "politics"), or by category (such as "blogs"), or by geography (such as "Boston")? Accurately categorizing sites is very difficult, and keeping all users happy is just about impossible. Directories tend to have endless rules, and maintaining a web directory is so labor intensive that most new directories fall by the wayside within six months. That's why the majority of web directories out there are never updated.
We've Re-Engineered the Directory
Luckily, Qondio have come to the rescue. We have given the tired old web directory its first major overhaul in more than a decade. What we've done is develop an algorithm to intelligently cascade categories without any human intervention whatsoever. Wow! This is more than an innovation, it's a new era.
Our directory, called Qascade™, is:
Our fully automated cascading tag directory is by far the most advanced web directory, and you'll find it easier to use and more up-to-date than any other directory on the web. And all we at Qondio have to do is sit back and sip tropical drinks while the web directory is hard at work rebuilding itself every week. The fact that no human labor is required guarantees that the directory will stay fresh even if the office humans are busy with other things.
- entirely automated - zero volunteers required
- fast - new sites are added like clockwork, within 7 days
- accurate - site location within the directory is always logical
- current - all sites are checked daily
How It Works
The crucial innovation lies with the way we create categories. The categories - though, technically, they are not categories - are not created by human editors. All categories are automatically determined based on factors such as tag incidence. We have not, and will not ever, manipulate our algorithm to add or remove categories manually.
But how are the categories determined?
When adding sites or intel, the user will add a handful of tags. These tags will be picked up and processed by our algorithm, which will use interlinked relevance to sort the tags and, based on the intrinsic weight of each tag, create a hierarchy. The hierarchy is calibrated with each level (the calibration is, it goes without saying, fully automated). Furthermore, the algorithm calculates a threshold point, based on grouping data, for which to create subdirectories. Sound complicated? It is! Which is probably why nobody else has done something like this before.
Ranking of Sites and Intel
Websites in the directory are ranked by the amount of Reward Points the user has amassed and allocated to each site. Reward Points can be earned by referring other users, contributing intel, and screening intel. We believe that the correlation between activity on Qondio and the quality of intel will translate into a correlation of the quality of the sites, thereby ensuring that for the most part, the best sites will rise to the top.
Intel, meanwhile, are ranked by grade. Intel may be graded by any reader with a score from 1 ~ 5, and a composite score is derived from the grades assigned by multiple screeners and users. The intel is sorted by grade, from highest to lowest.
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